Loadella
Track it. Store it.
Move it. Protect it.
One platform for freight, from shipper to final delivery.
Loadella brings real-time tracking, delivery-warehouse inventory, and logistics planning into one resilient, security-first system of record.
The logistics industry is under attack
Logistics moves the world's goods—yet it remains one of the least technologically defended sectors in the economy. Cargo theft is breaking records, and cyberattacks are erasing companies that operated for generations. The operations most exposed are the ones that can least afford an in-house software and security team.
158 years of business, erased in three months
In June 2023, the Akira ransomware group infiltrated KNP Logistics Group—the parent of Knights of Old, one of Britain's oldest haulage firms, founded in 1865. The attackers exploited a weak password on a system with no multi-factor authentication, encrypted critical systems, destroyed backups, and left a mocking ransom note. By September the company had ceased all operations. More than 730 people lost their jobs. Knights of Old had survived two world wars and every modern downturn. It did not survive a single cyberattack.
Source: BBC News
Cargo theft is setting records and becoming uninsurable
Cargo theft losses reached an estimated $725 million in 2025, a 60% surge from the previous year, with the average value per theft climbing 36% to nearly $274,000. Strategic theft—fraud, identity spoofing, and shipment redirection—has exploded 1,500% since 2021, and analysts project a further 13% rise in 2026. The American Trucking Associations estimates cargo theft costs the U.S. economy up to $35 billion a year—a burden that lands on businesses and consumers through higher prices. As losses mount, insurers are tightening coverage and raising premiums, pushing the industry toward a future where freight may become effectively uninsurable without demonstrable security controls.
Sources: NPR Marketplace, American Trucking Associations, Carrier Management
Existing systems are built for giants, out of reach for the businesses that need it most
Freight isn't run by the household-name carriers. The American Trucking Associations reports the industry “remains one made up of small businesses,” with 91.5% of carriers operating 10 or fewer trucks. Yet the integrated systems that could defend them against the theft and cyberattacks above are built—and priced—for the enterprise. Below a handful of trucks, many operators still run the business on spreadsheets, text messages, and paper. So the companies that are the industry are the very ones left choosing between an unaffordable enterprise suite and no real defense at all.
What we're building
Loadella follows a product from the shipper, through every carrier and warehouse that handles it, to final delivery. We deliver a secure and resilient system that provides tracking, inventory, and planning: one system of record, not a patchwork of separate tracking, warehouse, and security tools.
Location + verified chain of custody
Real-time location monitoring, supply-chain visibility, and an unbroken chain of custody—every handoff signed by a verified handler, timestamped and geolocated, so the tracking itself holds up when it matters.
Accountability provides insurability: a load can't be picked up by the wrong person, rerouted without an alert, or simply vanish without a trace.
Built for warehouses that move freight
Delivery warehouses don't necessarily keep stock—they track what came in, what went out, and what's still on the floor. Loadella's warehouse inventory is built for exactly that—item by item—where conventional warehouse management software isn't.
Closes the blind spots between handoffs where items quietly go missing while addressing the complex inventory management needs that most businesses are priced out of.
Routing, storage & scheduling
Delivery routing, transportation planning, storage, and scheduling that make the operation more efficient—and establish the planned route and timeline in the first place. Determine safe and optimal shipping before your product leaves the dock.
Predict, detect, and avoid environmental hazards to prevent loss, find cost-effective routing to stay efficient.
Technology built for the field
The capabilities operators ask for, engineered for the reality of moving freight—on the dock, on the road, and in places the network doesn't reach.
On-device machine learning
Barcode and QR reading plus object and scene recognition, running as machine-learning inference on the device itself—no cloud round-trip, so detection keeps pace with the dock.
Resilient positioning
Location you can trust for navigation, logistics planning, cargo tracking, and asset protection—positioning that holds up in challenging, real-world conditions where ordinary GPS falls short.
Cross-platform
Desktop for Linux, Windows, and macOS; mobile for Android and iOS—including the ruggedized Zebra and Honeywell devices your warehouse already runs, built-in scanners and all. One system, on every device your team already uses.
Works offline, syncs when connected
An offline-first architecture—full operation in low- or no-signal and low-bandwidth environments, syncing opportunistically when a connection appears. It can also run fully air-gapped: an on-prem, zero-internet deployment inside a warehouse or plant.
Security by design, layer by layer
Loadella isn't a logistics tool with security bolted on—every capability doubles as a security control. We build in defense in depth: overlapping physical, operational, and cyber layers, so a gap in one is covered by another—protecting the confidentiality, integrity, and availability of your operation from shipper to final delivery.
Eyes where the cargo is
Cameras and computer vision extend protection into the physical world—covering the loading dock and the cargo itself, and surfacing tampering or intrusion where goods are most exposed.
Nothing moves anonymously
Every handoff is bound to a verified handler and time-stamped, with access scoped to who needs it. Actions are provable after the fact—non-repudiation that turns “who had it last?” into a definitive answer, and closes the door on insider theft.
One tamper-evident record
Tracking, inventory, and planning become a single unbroken chain of custody from shipper to delivery. The plan is the baseline, so any deviation is an exception you catch—not a loss you find later.
Isolated, encrypted, yours alone
Your system of record lives in hardened, tenant-isolated, encrypted cloud infrastructure—segregated per business and managed for you, so a breach of one is never a breach of all.
Survive the breach
Immutable, independently recoverable backups mean an attack on your office can't erase your business. This is the answer to the Knights of Old failure: your data and your continuity don't depend on your own perimeter, and you don't need an in-house security team to be defensible.
Defense-in-depth and least-privilege are design principles here from day one; we're hardening the specifics alongside our beta partners.
Help us build the platform your operation actually needs
Loadella is in active development, and we're looking for beta partners—shippers, haulage firms, freight brokers, warehouses, and distributors—who want a direct hand in shaping it. Our aim is to cover the full scope of freight—land, sea, and air—so whichever you move, if visibility, inventory, tracking, or supply-chain security are real problems in your operation, we want to build the solution with you, around how you actually work.
We're currently onboarding U.S.-based beta partners.
Early access, a direct line to the team, real influence over the roadmap and which features we build first, and founding-partner pricing.
Real-world use of the platform and honest, candid feedback on what works and what doesn't.